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Articles

Articles and thoughts

Articles and ideas about Web Design, Marketing and anything else that doesnt fit neatly into a pidgeonhole.

In depth reads

Search & Trust are Changing

The Quiet Erosion of the Professional Referral: Why Your Digital Presence could be a Liability

In 2026, a generic website doesn't just look outdated; it is silently leaking your referrals.

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Beyond the Template: Why Custom Design is the Ultimate Trust Signal

How custom web design acts as the definitive trust signal for consultants to establish digital authority and move beyond generic templates

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Featured Article

The New Rules of Digital Discoverability

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How to not fail in the Age of AI Search, by being more human.

See What's Changed

Articles

Essential articles

17/4/26

Brochure Site or Authority Platform? The crucial choice for the modern expert.

The crucial choice for the modern expert.

7/4/26

Your Website Is Still Your Marketing MVP

91% of Marketing Leaders agree

3/3/26

Why Targeted Landing Pages are the Bees Knees

Increase your conversions, especially when upselling

26/2/26

Schema Markup: An overlooked tool on many websites

Schema Markup: Make Google Love Your Webflow Site (Even More)

3/3/26

So, I Made a Thing!

‍Playing around with animation code and damnit if I didn't make something useful for once!

2/3/26

News: All Inclusive website plans have now launched

KOODOS Announces New All-in-One Website Plans: Flexible Solutions for Every Business

7/4/26

Generative Search: What It Means for Your Website Traffic

Generative Search & SEO: How to Thrive with AI-Powered Search Results

30/3/26

5 Reasons Why Template Websites Are Hurting Your Conversions

Template websites limit customization, UX, performance, growth, and brand differentiation, hurting conversions.

26/2/26

Prepare for your Website Project

So your Developer still talks to you...

3/3/26

What does a Website Project involve?

From First Steps to Final launch - Your road-map

26/2/26

The Invisible Power of Spacing: Transforming Your Web Design

Just like making a bed - the corners are the tricky bits

26/2/26

Tips for creating an Effective Website

The Hierarchy of Success

10/3/26

Why Page Speed matters

Top Benefits of a Fast-Loading Website