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Articles

Articles and thoughts

Articles and ideas about Web Design, Marketing and anything else that doesnt fit neatly into a pidgeonhole.

In depth reads

Search & Trust are Changing

The Quiet Erosion of the Professional Referral: Why Your Digital Presence could be a Liability

In 2026, a generic website doesn't just look outdated; it is silently leaking your referrals.

April 1, 2026

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Beyond the Template: Why Custom Design is the Ultimate Trust Signal

How custom web design acts as the definitive trust signal for consultants to establish digital authority and move beyond generic templates

April 1, 2026

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Featured Article

The New Rules of Digital Discoverability

How to not fail in the Age of AI Search, by being more human.

April 27, 2026

See What's Changed

Articles

Essential articles

17/4/26

Brochure Site or Authority Platform? The crucial choice for the modern expert.

The crucial choice for the modern expert.

7/4/26

Your Website Is Still Your Marketing MVP

91% of Marketing Leaders agree

3/3/26

Why Targeted Landing Pages are the Bees Knees

Increase your conversions, especially when upselling

26/2/26

Schema Markup: An overlooked tool on many websites

Schema Markup: Make Google Love Your Webflow Site (Even More)

3/3/26

So, I Made a Thing!

‍Playing around with animation code and damnit if I didn't make something useful for once!

2/3/26

News: All Inclusive website plans have now launched

KOODOS Announces New All-in-One Website Plans: Flexible Solutions for Every Business

7/4/26

Generative Search: What It Means for Your Website Traffic

Generative Search & SEO: How to Thrive with AI-Powered Search Results

30/3/26

5 Reasons Why Template Websites Are Hurting Your Conversions

Template websites limit customization, UX, performance, growth, and brand differentiation, hurting conversions.

26/2/26

Prepare for your Website Project

So your Developer still talks to you...

3/3/26

What does a Website Project involve?

From First Steps to Final launch - Your road-map

26/2/26

The Invisible Power of Spacing: Transforming Your Web Design

Just like making a bed - the corners are the tricky bits

26/2/26

Tips for creating an Effective Website

The Hierarchy of Success

10/3/26

Why Page Speed matters

Top Benefits of a Fast-Loading Website