U Fit Studio Redesign & Expansion

Consolidating their position as the premier fitness location in Leicester whilst expanding their offering to include a wellness studio offering Yoga and Pilates, U Fit Studio decided to redesign their site to embody these changes. The wider service offerings needed to be visually separate and identifiable yet unify under a cohesive design.

This project showcased how close collaboration is required even when you strart out with a clear pictur eof success in mind. The stakeholders required wide sweeping changes well after the project was started - but we were able to incorporate these changes swiftly by utilising Webflow custom variables and some quickly cooked up custom code to ensure quick switches between in-site brands was possible

The design leverages best practices to provide a premium user experience that matches that of the in-person studio experience. Using the latest technology, we were able to build a component led site that allows for easy overrides for using the components in different site sections without restyling.

Mark worked with us over a number of months to create the website of which we'd always dreamed. Mark is relaxed, yet precise, in his approach. This enabled us to work at many levels, honing not only concepts, but also many specific details we wanted in the final design. He was always fully open to our suggestions and ideas, which changed and developed as we begun to see what was possible, and this really helped us sculpt an online presence that embodies the values of the studio.

Of particular value, Mark would always explain the technical details when we needed to understand them in order to envision what could be done, and more importantly, how. As with all technical platforms, there are trade offs to understand. For example, we were seeking a very high visual quality, to reflect the attention to detail and‘wow’ factor we aim for at the studio. This meant some compromises to page load times, and Mark enabled us to make informed choices about the these, and other,design decisions.

Overall, we would like to say a huge ‘thank you’ to Mark for his expertise, and ongoing advice and support. He is very easy to work with, has a high level of technical knowledge.He understands the user experience and how to achieve that through design and technical choices. And he has played a vital role in enabling us to create a website that we and, perhaps more importantly, our members, love.

Here are some of their words on experiencing it for the first time:

Impressive Sam, well done!– Isabel
Looks great! Well done! –Ben
Looks amazing x – Khusbu
it looks so aww loved it!! Looks amazing…- Falguni
Fantastic! Congratulations to all involved. It really delivers…just like everyone at the Studio – Angela
Definitely gets real messages across Awesome!! – Priti
Looks awesome. Well done Sam and the team! – Bally

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