Search for “website redesign UK” and page one is a price list. When I checked in September 2026 the providers ranking there offered redesigns at £149, £199, £399 and £995.1 Those numbers are real and the sites they produce are real. The question is what they are for, because a price is only meaningful once you know what it includes and what it leaves out.

This guide is the pricing section I wish existed when clients ask me why one quote is £300 and another is £6,000 for what sounds like the same job. Short answer: they are not the same job. Long answer follows.

What the low-price tier is selling

A £149 to £399 redesign is, almost always, a new template applied to your existing pages. Your logo and colours go in, your text is pasted across, the layout is one the provider has used many times before, and the site is delivered within days. For some businesses that is exactly right: if the old site was broken and you need a presentable one this week, this tier solves that problem for very little money.

What it does not include, and cannot at that price:

  • Any research into what your market searches for, which means the page structure is whatever the template has, not what your buyers are looking for.
  • Any migration work. If your URLs change, the rankings and links your old site earned are usually lost, and nobody at this price is mapping redirects.
  • Ownership, in many cases. Check whether you can export the site, move hosts, or take the domain with you. Often the low price is subsidised by a monthly hosting fee you cannot leave.
  • Copywriting. Your words are moved, not improved.

The £995 end of this tier usually adds a few custom pages and a round of design revisions. It is still template-led. The question to ask any provider in this range is simple: “which of my current pages earn traffic, and what happens to their URLs?” If the answer is a pause, you know what you are buying.

What a research-led build costs

A build that starts with research is priced differently because the work is different. At KOODOS the research is GroundWork at £250, which produces the Demand Map the site is planned from, and half of that credits back against a build. The build itself starts at £550 in staged payments and is scoped from the map, so the quote comes after the plan, not before it.2

Between the research and the launch, the price is driven by three things:

  1. Page count and page shapes. A five-page site with one service is a different job from twelve pages with a case-study collection, a guides section and three location pages. The Demand Map decides how many pages the market justifies; the price follows.
  2. Content. Whether the words exist, whether they need rewriting against the target terms, and whether anything new has to be written. Content is the slowest part of any build and the part most often underestimated.
  3. Migration. How many existing URLs have to be mapped, redirected and checked. A site that has been live for eight years has more to protect than one launched last spring.

For scale: a small site takes one to two weeks to build; a multi-page site with collections — case studies, products, articles, areas — takes five to eight weeks.3 Platform Care, which is hosting, monitoring and priority fixes, is £25 to £50 a month after launch and is part of the build rather than an add-on, because a site nobody watches decays.

Real numbers by kind of site

Ranges, because every quote should come from a plan rather than a menu, but these are honest for a UK small business in 2026 and they are what I would expect to pay or charge.

A brochure site: five to eight pages, one service

  • Template redesign: £149–£995. Days. Your content moved, a new layout, usually a monthly hosting tie-in.
  • Research-led build: £250 for the research, then £550–£1,500 for the build in stages. One to two weeks once the plan is agreed. Includes the URL map, redirects and structured data.
  • What decides where you land in the range: whether the words exist, and whether the old site has anything worth protecting.

A multi-page site with collections

Services plus case studies, or products, or a guides section, or location pages — anything where one template produces many pages.

  • Template redesign: £995 upwards, and this is where templates start to strain. Collections are the thing they handle least well, and the per-page cost climbs quickly.
  • Research-led build: £250 for the research, then roughly £2,500–£6,000 for the build, five to eight weeks. The upper end is content-heavy: written case studies, a guides library, several locations.
  • What decides it: the number of page types, not the number of pages. Fifty product pages from one template cost far less than five hand-built landing pages.

A migration in disguise

If the redesign also changes platform — off Wix, Squarespace, Webflow or an old WordPress theme — add the migration work whatever the tier. Done properly it is a day or two of inventory and mapping on a small site and a week on a large one. Left out, it is the reason the phone goes quiet two months after launch. The migration checklist lists what it involves.

The costs that arrive after launch

Every quote that looks cheap is cheap somewhere else. Ask about these before you sign:

  • Hosting and care. £25–£50 a month for a small site that someone is actually monitoring; anything from £0 to £80 a month for template platforms, often bundled with the "cheap" build and not cancellable without losing the site.
  • The domain. £10–£20 a year. Make sure it is registered to you, not the agency. This is the single most common ownership problem I see.
  • Plugins, forms and add-ons. Template platforms charge for booking, forms, ecommerce and sometimes for removing their branding. £5–£40 a month each adds up.
  • Changes. Ask what a new page costs after launch and whether you can edit content yourself. A site you cannot edit is a site you will pay to edit.
  • Leaving. The question nobody asks. Can you export the content and take the site elsewhere? If the answer is no, the price you were quoted is the deposit.

How to compare quotes that are not describing the same thing

The reason redesign quotes vary so much is that most briefs are vague enough to allow it. “Redesign our website” lets one agency quote for a template swap and another for a full rebuild with content and migration, and both are answering honestly. The fix is on your side of the table: write a brief specific enough that every quote is for the same site.

The brief should say, at minimum:

  • The pages, and what each one is for. Ideally the term each page targets.
  • Which existing URLs must survive, and whether the quote includes redirects.
  • Who writes the words. If it is you, say so; if it is them, the quote should show it.
  • What you will own at the end: domain, hosting, content, code, accounts.
  • What happens after launch and what it costs.

With that brief, three quotes become three prices for the same thing. Without it you are comparing a Fiesta with a Transit because both have four wheels. The pillar guide on research before a redesign covers how to get to that brief from the market rather than from guesswork.

The honest comparison

A £199 template redesign that keeps your business presentable is not a bad purchase. A £5,000 research-led rebuild that changes what the business earns from search is not an expensive one. The mistake is buying the first and expecting the second, or paying for the second and getting the first because the brief never said which one you wanted.

Decide which problem you are solving. Then the price will make sense.

  1. Live Google UK results for “website redesign uk”, desktop, 16 September 2026, as recorded in the KOODOS GroundWork research. ↩
  2. KOODOS pricing, September 2026: GroundWork £250 (half credited against a build); Build from £550 in staged payments; Platform Care £25–£50 a month. ↩
  3. KOODOS Build timings confirmed by Mark Thurman, 17 September 2026. ↩