Start with GroundWork
Get a Demand Map that sets out the market, competitor gaps and website priorities before the build is scoped.
Explore GroundWorkBuild — websites and redesigns
A website redesign with a reason behind every change.
A redesign or your first website: I turn the GroundWork findings into clear pages, useful content and a design that fits your business. Website redesign and SEO are planned together, then the site is built, tested and prepared for launch.
Field 03 / Build spec
Fig. 03 / Spec to structure Illustrative
01 From findings to a finished website
A website can look finished and still do very little for your business. If its pages don’t answer what customers need, you can spend a lot on being online without giving people much reason to find you or get in touch.
GroundWork gives the build direction. Your Demand Map informs the pages we create, what they say and how they connect — putting your investment behind the opportunities the research reveals.
- An agreed build plan — page structure, content priorities, platform and scope before design begins.
- Design for your business — clear hierarchy, useful content and straightforward journeys to the tasks customers need to complete.
- The working website — developed in stages, with previews so you can review progress.
- Recorded checks — performance, accessibility and structured-data results from the staged site before launch.
- A prepared launch — your domain, redirects where needed, and Platform Care for the live site.
02 How a build runs
The project moves from brief to research, plan, build, review and launch. This illustration shows the shared stages and deliverables.
Our work together
1 of 6 stages complete
Stage 2 of 6 Research
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Discovery Done
Agree what the business offers, who the website is for and what visitors need to do.
What you get Project brief
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Research In progress
GroundWork, or a review of existing research, gives the website a Demand Map to build from.
What you get Demand Map
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Plan Not started
Agree the page structure, content priorities, platform, fixed scope and quote before design starts.
What you get Build plan and quote
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Build Not started
Design and develop the website in stages, with previews and staged payments.
What you get Staging site
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Review Not started
Review the content and user journeys, and record performance, accessibility and structured-data checks.
What you get Test results
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Launch Not started
Launch on your domain, put redirects in place where needed, and monitor the transition.
What you get Your website
Ongoing care
Operate Not started
Platform Care from launch: website maintenance, hosting, monitoring, updates and priority fixes, £25–£50 a month. Part of the build, not an add-on.
Illustrative. Every client sees their own live version in the portal, with the deliverables shared at each stage.
03 Website build and redesign pricing
Build starts from £550, paid in stages. The agreed scope sets the final price before design starts.
GroundWork is £250 one-off if new research is needed. Half credits against a build started within 60 days. Existing research can be reviewed before the build is agreed.
Platform Care is mandatory from launch: £25–£50/month for hosting, monitoring and priority fixes. It is separate from optional Coverage.
04 A platform that fits the job
The platform follows the requirements. My current default is a code-based website with an editing interface, using Astro and Sanity. Webflow or WordPress can fit a team’s editing needs or an existing investment worth keeping.
The offer is for a website you own, including its domain, content, code and accounts. Platform Care operates the live site; it is a service commitment, separate from ownership.
05 Protect what already works when you move
For a redesign that changes platform, URLs or structure, the migration is part of the build: map old pages to the new ones, prepare redirects, preserve useful content and structured data, and watch Search Console after launch.
The Demand Map helps identify pages that already earn traffic and content that should be retained. Those safeguards reduce avoidable migration problems; they cannot guarantee unchanged rankings.
06 Where the research starts
Every build needs a research foundation. It can begin with fresh GroundWork or a review of research you already have.
Have existing research reviewed
If you already have recent research, I review whether it gives the build a usable foundation rather than repeating it automatically.
Start your project07 After launch: care and a way forward
Platform Care keeps the live site hosted, monitored and maintained. Coverage is the optional research cycle that keeps issues, opportunities and competitor movement in view, with priorities for what to publish and improve next.
Choose a website on its own, with Platform Care, or add Coverage for ongoing search visibility. Plan Only provides the briefs for you to act on; Plan + Delivery includes agreed content and on-page work.
08 Questions
Build questions
- Do you build first websites as well as redesigns?
- Yes. Both start with research and an agreed plan. A new website has no existing pages to audit or migrate.
- How long does the build take?
- The scope sets the timetable. The current guide is one to two weeks from an agreed plan for a small site, or five to eight weeks for a site with multiple content collections. The project plan confirms the schedule.
- Can you redesign a Wix, Squarespace or WordPress site?
- Yes. The research and build plan establish whether to stay on the platform or move. The migration is planned as part of the work.
- Do I need both Platform Care and Coverage?
- Platform Care is mandatory from launch for a site I build. Coverage is optional. Care operates the site; Coverage researches what to publish and improve next.
- What happens if I already have research?
- I review it before agreeing the build. If it supplies a usable research foundation, the plan can start from it.
09Client work
From research to a finished website
DLT Roofing, Leicester
A website migration from Joomla to Next.js, launched on 2 September 2026. GroundWork informed the build before design decisions were made.
See the finished site and the research, migration and early search measurements in the case study.
Read the DLT Roofing case study →- 14.5 → 43 / 50
- KOODOS internal benchmark · August 2026. A project assessment, not a Google ranking score.
About these measurements
The case study’s evidence comes from search data retrieved through DataforSEO/OpenRush and the client’s GSC/GA4 data. The internal benchmark and AI-answer link count are different measurements. These early results describe this project and period; they do not guarantee future rankings, AI inclusion or enquiries.
The first 28 days after launch
Launched 2 September 2026. Search Console results compare with the same period last year; AI-answer links compare with the preceding 28 days. Lighthouse scores describe the recorded audit.
9×
More links in Google’s AI answers
49 → 442 links reported in the first 28 days after launch, compared with the preceding 28 days.
- +16 placesAverage Google position
- 29.7 → 14: from page three to the top of page two.
- +76%Clicks from Google search
- 54 → 95 compared with the same period last year. Also up 40% on the 28 days before launch.
- +57%Impressions in Google search
- 3.28k → 5.14k compared with the same period last year. Also up 29% on the 28 days before launch.
- 100/100All four Lighthouse scores
- Performance, Accessibility, Best Practices and SEO. Recorded Lighthouse audit scores.
10Your project
A first website, or a better next version?
Tell me what the site needs to do. We will establish the research starting point and scope before design begins.
Start your project