Articles on web development, search and the decisions that decide whether a site gets found.
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Every website answers some of the questions its customers ask and quietly ignores the rest. A plain account of coverage: why the gaps go unnoticed, what they cost, and how a Demand Map turns them into decisions.
Read the articleYour website verifies that you exist. Deep down you know it is not winning you business. The two models, and why the choice matters more in the AI era.
Search is moving from keyword matching to synthesised answers. What that does to your traffic, and how to adapt rather than disappear.
Social trends come and go; your website is the one place online you fully control. Why it remains the workhorse of your marketing, and how to sharpen it.
Template sites blend in, frustrate visitors and leak credibility. Five ways the cookie-cutter approach works against your conversion goals.
A slow site frustrates visitors, leaks conversions and drags your rankings. The case for speed, and the infrastructure that delivers it.
A spare afternoon, some AI help on the tricky bits, and an attribute-driven GSAP animation library for Webflow that fixes the FOUC problem.
From the first call to launch day and beyond — the full life-cycle of a website project with me, in plain English.
Landing pages bridge interest and action. Why generic ones leak conversions, and what a targeted, custom-built page does differently.
Proper preparation keeps a website project on schedule and your developer sane. What to have ready, how to structure it, and the terms worth knowing.
The code that tells search engines and AI systems what a page actually is. What schema markup does, where it goes whatever your site is built with, and how to check it is working.
White space is an active design element, not leftover room. Why spacing shapes perception, and a practical technique for consistent card titles.
Hierarchy is the quiet workhorse of effective web design. How size, colour, space and structure guide a visitor to what matters.