Plan Only
Month to month · no minimum- Coverage Map kept current
- Three prioritised actions, each with a brief
- A monthly report on what changed
- You or your team carry out the actions
Coverage — AI SEO and search visibility
Your market keeps moving. Keep your website moving with it.
Keep the issues, opportunities and your position against competitors in view. Coverage turns fresh research into a prioritised plan for what to publish and improve, measures what changes, and uses those findings to shape the next month.
Field 04 / Coverage over time
Fig. 04 / Maintained vs unmaintained Illustrative
01 Keep a clear view of what needs to change
Coverage is AI SEO and search visibility work grounded in your Demand Map. It checks customer demand, competing websites, rankings and the AI answers sampled, then turns the findings into priorities.
You can see the issues to address, the opportunities to pursue and how your position is changing. The next month’s plan comes from what the measurements show, rather than repeating the same tasks indefinitely.
Plan Only gives you the research and action briefs. With Plan + Delivery, I also carry out the agreed content and on-page actions.
Field 09 / Search benchmark
| Business | Google Maps | Google results | Website strength | Reviews | Total |
|---|---|---|---|---|---|
| Your business | 24 | 15 | 22 | 25 | 86 |
| Competitor A | 15 | 3 | 20 | 22 | 60 |
| Competitor B | 13 | 4 | 12 | 20 | 49 |
| Competitor C | 2 | 3 | 22 | 18 | 45 |
| Competitor D | 2 | 5 | 18 | 13 | 38 |
Fig. 09 / What makes up search strength Illustrative
02 The monthly cycle
Observe, prioritise, act, measure, then repeat. One Coverage Map, one plan and one report each month. This illustration shows where a cycle can stand.
Our work together
2 of 4 stages complete
Stage 3 of 4 Publish and fix
-
Coverage Map Done
Update the picture from the Demand Map: what the site covers, where it is weak, and what competitors and sampled AI answers show.
What you get Coverage Map
-
Monthly plan Done
Set three prioritised actions with a brief for each, based on the latest issues and opportunities.
What you get This month’s plan
-
Publish and fix In progress
On Plan Only, you or your team carry out the actions. On Plan + Delivery, I carry out the agreed content and on-page work.
What you get Published content and fixes
-
Measure Not started
Report rankings, sampled AI citations and competitor movement. Use those findings to set the next month’s priorities.
What you get Monthly report
Every month
Next cycle Active
The report sets the next plan and the cycle runs again. Plan Only runs month to month; Plan + Delivery does too, after a six-month minimum.
Illustrative. Every client sees their own live version in the portal, with the deliverables shared at each stage.
03 Start from a Demand Map
Already have a Demand Map? Choose Plan Only or Plan + Delivery to begin the monthly cycle.
No Demand Map yet? Month one starts with GroundWork to establish the baseline, then moves into your chosen Coverage tier. GroundWork is £250 one-off; Plan Only is £75/month and Plan + Delivery is £275/month.
I do not need to have built your website. GroundWork can lead straight into Coverage without a new build.
04 The same research. A choice about delivery.
Both options keep your Coverage Map current, give you three prioritised actions with briefs, and report what changed. The difference is who carries out the actions.
Research draws on site health, customer demand, competitor gaps, rankings and AI answers. It gives the priorities a basis that can be revisited each month.
Field 05 / Monthly research
Fig. 05 / Forty signals, three actions Illustrative
05 Choose your Coverage
Plan + Delivery
Six-month minimum- Everything in Plan Only
- Up to three agreed content and on-page actions carried out
- At most one long-form piece among those actions
- Technical fixes on Platform Care sites
06 Measure the work, then choose the next move
The monthly report brings the research and actions back together: what changed, what still needs attention and what competitors have done. Those findings inform the next plan.
Progress is not assumed to be a straight upward line. Search results and AI answers change, and an action may take time to show a useful effect. Coverage keeps the decisions informed as that happens.
Field 06 / Coverage re-measured
Fig. 06 / Six axes, this period against last Illustrative
07 Keep the scope clear
Content and on-page actions can be carried out on platforms I can publish to. Technical fixes are included on Platform Care sites. On other sites they are written up for your developer or quoted separately.
New templates, booking flows, hosting changes and other development are scoped per project, not included in the monthly price.
08 Questions
Coverage questions
- What if I do not have a Demand Map?
- Month one starts with GroundWork to establish the research baseline. You then move into Plan Only at £75/month or Plan + Delivery at £275/month. You do not need to commission a website build.
- What is the difference between Plan Only and Plan + Delivery?
- Both provide the updated Coverage Map, three action briefs and a monthly report. On Plan Only you carry out the actions. On Plan + Delivery I carry out the agreed content and on-page work.
- What counts as one action?
- An article, a substantial improvement to an existing page, or a set of on-page fixes across a section. At most one of the three monthly actions is long-form. Development work is scoped separately.
- Do you need to have built my website?
- No. The starting point is a Demand Map. Content and on-page delivery needs access to a platform I can publish to. Technical fixes are included only on Platform Care sites; other technical work is briefed or quoted.
- What is the commitment?
- Plan Only is month to month with no minimum. Plan + Delivery has a six-month minimum, then continues month to month.
- Can you guarantee Google rankings or AI citations?
- No. Coverage researches, prioritises and measures the work. Rankings and inclusion in AI answers remain outside my control.
09Your project
Find the next useful improvement.
Tell me about your website and whether you have a Demand Map. If you do not, we can start there in month one.
Start your project