Fitness studio, Leicester

U Fit Studio: four years, three builds, one gym

From a post-lockdown launch site to a two-brand redesign and a membership landing funnel: a long-term client whose site has grown with the business.

U Fit Studio Build Open the site

U Fit Studio website

01 Finding

Delivered before GroundWork existed.

A relationship built on design and build work. The next piece of work for U Fit would start with GroundWork: what people in Leicester search for when choosing a gym, and which of those searches U Fit can win.

02 Decision

Build component-led so the same pieces could be restyled per brand when the wellness studio arrived, and keep the studio's own team able to edit content, pricing and the member showcase without a developer.

01 The challenge

2022 — a new site for a new venue

The team at U FIT Studio were keen to come out of the pandemic lockdown strongly. Investment in a new high profile city centre venue required a marketing website that was beautiful, slick and geared to their key demographics.

2024 — redesign and expansion

Consolidating their position as the premier fitness location in Leicester whilst expanding their offering to include a wellness studio offering Yoga and Pilates, U Fit Studio decided to redesign their site to embody these changes. The wider service offerings needed to be visually separate and identifiable yet unify under a cohesive design.

Founders membership landing pages

U Fit Studios upcoming launch of a limited edition Founders Membership programme required a new landing page experience that would engage, excite and ultimately attract new and existing members to what is a fantastic deal. The scope was for a landing page with data collection that redirects to a joining page where interested clients can make a deposit to secure their place on the limited Founders programme before being directed to a Congratulations page that sets their expectations and manages what happens next.

02 The work

2024 — redesign and expansion

This project showcased how close collaboration is required even when you strart out with a clear picture of success in mind. The stakeholders required wide sweeping changes well after the project was started - but I was able to incorporate these changes swiftly by utilising Webflow custom variables and some quickly cooked up custom code to ensure quick switches between in-site brands was possible

Founders membership landing pages

A tightly branded landing page coupled with some custom code to ensure that visitors data is collected only once as they pass through several screens ensured the user experience was easy and low touch.

03 The outcome

2022 — a new site for a new venue

KOODOS worked with closely with Sam and Stefan of U FIT to create several draft designs before honing one specifically to their changing needs. The results speak for themselves. The site features high quality imagery, backed by contextual videos that all support the key message that U Fit Studio is a place where you can be understood, supported and challenged whilst transforming yourself. This Webflow site features subtle animations, flexible pricing components and a powerful showcase for the gym's clientele that allows for dynamic filtering and searching. All this while U FIT Staff retain the ability to update and edit the site themselves.

U Fit Customers had some great things to say about the new site, whilst the owner, Sam Hanney was delighted.

2024 — redesign and expansion

The design leverages best practices to provide a premium user experience that matches that of the in-person studio experience. Using the latest technology, I was able to build a component led site that allows for easy overrides for using the components in different site sections without restyling.

Founders membership landing pages

KOODOS developed a trio of pages that attract, engage and inform and are confidently different from the main site branding whilst echoing brand colours and the emotional feel associated with their ideal avatar, a 35-45 year old professional female. The timer countdown and various call to actions lead the user to a modal form which is connected to custom code to determine the places left.

U Fit Studio homepage, full page
Homepage preview — U Fit Studio

“Mark worked with us over a number of months to create the website of which we'd always dreamed. Mark is relaxed, yet precise, in his approach. This enabled us to work at many levels, honing not only concepts, but also many specific details we wanted in the final design. He was always fully open to our suggestions and ideas, which changed and developed as we begun to see what was possible, and this really helped us sculpt an online presence that embodies the values of the studio. Of particular value, Mark would always explain the technical details when we needed to understand them in order to envision what could be done, and more importantly, how. As with all technical platforms, there are trade offs to understand. For example, we were seeking a very high visual quality, to reflect the attention to detail and‘wow’ factor we aim for at the studio. This meant some compromises to page load times, and Mark enabled us to make informed choices about the these, and other,design decisions. Overall, we would like to say a huge ‘thank you’ to Mark for his expertise, and ongoing advice and support. He is very easy to work with, has a high level of technical knowledge. He understands the user experience and how to achieve that through design and technical choices. And he has played a vital role in enabling us to create a website that we and, perhaps more importantly, our members, love.”

Stefan Dziewanowski , U Fit Group