GroundWork GroundWork on KOODOS · September 2026

I ran GroundWork on KOODOS itself.

A public baseline for where KOODOS can win in Google and AI search, built from keyword demand, live results, competitor rankings and 60 AI-search responses.

Client
KOODOS
Sector
Research-led web design and search visibility
Markets
United Kingdom / English
Researched
September 2026

The short version

There is real demand around all three offers, but the language buyers use is different from the language the original positioning assumed. The immediate job is to align each service page to a winnable commercial term, then publish the few guides that can earn trust and AI citations rather than chasing a large generic content plan.

  • 3service pages with a winnable commercial head term
  • 0 / 60KOODOS mentions or citations in the AI baseline
  • 3,852unique competitor keywords analysed
  • 12months of focused guide ideas mapped from the gaps

What the research says

  1. Each service has a credible commercial search term

    Website redesign UK, SEO audit services and AI SEO agency all combine meaningful demand with low reported difficulty. The service architecture has something concrete to attach itself to.

  2. Coverage should lead with AI SEO, not retainer language

    The UK market barely searches for SEO retainers or ongoing SEO services. The younger AI SEO cluster is commercial, comparatively soft and already attracting serious advertisers.

  3. The guide plan should answer specific questions, not manufacture volume

    Problem-intent searches are mostly tiny in Google, but direct, UK-framed answers are being cited by AI systems. The strongest openings are research before a redesign and how AI assistants choose businesses to recommend.

  4. The baseline is clean: KOODOS is invisible today

    Across 15 questions and four search surfaces, KOODOS was cited or named zero times. That is expected before the research-led content exists, and gives Coverage a repeatable before-and-after measure.

  5. Competitors confirm the winning page shapes

    Service pages win audit, redesign, AI SEO and local buying terms. Detailed guides win pricing and migration questions. Direct comparisons remain the right shape for platform-choice content.

A sensible order of work

Now

Align the commercial pages

  • GroundWork Lead the service page with SEO audit services while keeping the market-first distinction.
  • Build Target website redesign UK and make the research-plus-SEO case against a price-led result page.
  • Coverage Lead with AI SEO services while retaining Coverage as the offer name.

First 2 months

Publish the two open questions

  • Research before redesign Answer what a UK small business should investigate before changing its website.
  • AI recommendations Explain how assistants choose which businesses to recommend and how the evidence can be measured.
  • Repeat the baseline Use the same 15 questions and four surfaces so any movement is comparable.

Months 3-12

Build the evidence library

  • Publish one focused piece a month Follow the mapped sequence of comparisons, pricing, migration, audit and AI-search guides.
  • Add location pages later Treat Essex, Hertfordshire and Cambridge as a medium-term service-page play once the core pages have authority.
  • Revisit the homepage target Decide whether small business website design belongs in the title after the service pages are settled.

The 3 reports

  1. Keyword Research

    A commercial keyword for each service, a medium-term local opportunity, and a much smaller guide set than the original positioning assumed.

    • Website redesign UK: 1,600 searches a month, difficulty 10
    • SEO audit services: 880 searches a month, difficulty 6
    • AI SEO agency: 590 searches a month, difficulty 2

  2. Competitor & Content Gap

    Twelve competitor domains, 3,852 unique keywords and a page-by-page publishing plan grounded in the shapes already winning.

    • 4,550 ranking rows collected across 12 domains
    • Service pages win the commercial clusters; guides win pricing and migration questions
    • A 12-month guide sequence starts with two AI-first gaps nobody owns

  3. AI Search Visibility

    A zero baseline across 60 checks, the questions nobody owns, and the pages most likely to earn citations.

    • KOODOS was cited or named in 0 of 60 answers
    • No domain dominates: the most cited appeared only 6 times
    • Two UK-framed questions are open enough to lead the publishing plan

What this report proves

GroundWork is not a generic checklist applied after the offer is written. The evidence changed the language of the offer, the order of the content plan and the way success will be measured.

This is KOODOS's own working research, published as the proof piece: the same kind of evidence-led starting point GroundWork is designed to give a client before design or ongoing search work begins.